The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BETC / Paris
Client
Title
Category
Award
Points
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Craft - Cinematography / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Television & VOD / Long Form - Single
Points: 25.0
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Experiential & Installations / Brand Installations
Points: 25.0
Crocodile Inside, The Film
Agency: ICONOCLAST / Paris + BETC / Paris
Client: Lacoste
Category: Craft - Visual Effects / Single
Points: 25.0
Crocodile Inside
Agency: BETC / Paris
Client: Lacoste
Category: Craft - Direction / Single
Points: 15.0
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement)
Category: Media Relations
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market
Category: Influencer Marketing / Single Channel
Points: 2.0
Refurbished Tweets
Agency: BETC / Paris
Client: Back Market
Category: Social Post / Campaign
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego
Category: Craft - Direction / Single
Points: 2.0
Bleep
Agency: BETC / Paris
Client: CANAL+
Category: Television & VOD / Varying Length Campaign
Points: 2.0
Rebuild the world
Agency: BETC / Paris + Lego agency / Paris
Client: Lego
Category: Television & VOD / Long Form - Single
Points: 2.0
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Experiential / Brand Installations
Points: 2.0
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom
Category: Targeted Video / Targeted Online Video
Points: 2.0
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom
Category: Games / Digital & Physical
Points: 2.0
Crocodile Free
Agency: BETC / Paris
Client: Lacoste
Category: Out of Home / Brand Installations
Points: 2.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Cinematography / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside, The Film
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Crocodile Inside
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Pornhub
Title:
Beesexual
Category:
Websites
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Back Market
Title:
Refurbished Tweets
Category:
Social Post / Campaign
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
CANAL+
Title:
Bleep
Category:
Television & VOD / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Lego
Title:
Rebuild the world
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Lacoste
Title:
Crocodile Free
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0